Before you can determine your “assets”, you have to define Digital Marketing. It is the process of marketing products or services using digital technologies, via the internet, mobile devices , display ads, and any other digital medium.
Your assets are the different ways to connect with your existing and potential customers. Common assets are:
- your website
- Linked In
- and others
Good news. Most of the assets are free or have free options.
When possible, it is best to get a naming convention that can be used on all of the assets so it is the same. Ex. abcwidgets.com (web), ABC Widgets (Linked In), abcwidgets (YouTube), @abcwidgets (Twitter), etc…
There are times that you will have different account names over your assets. Try to keep the naming convention similar so your customers can find you.
Check back for more information on how to better use digital marketing for you and your company.