Creating a custom landing page or a micro site can have a HUGE impact on PPC results.
Custom landing pages can mimic branding from the main website, while creating its own text to specifically conducive to converting a visitor to a customer. An good example might be a webinar page.
Sometimes, custom landing pages are not a good idea. If the product or service is highly technical or complex, if it requires heavy content to establish credibility, or if it is in an industry that favors aesthetics (e.g., cool website functionality) over simplicity, driving ad traffic to the website can produce higher conversion rates.
For our clients with B2B lead generation campaigns, our custom landing pages outperform standard website pages.
Have questions about how to set up a landing page? Please contact us now.