Internet Marketing Services

Google Adwords (PPC)

Reach potential customers quickly with Pay Per Click Advertising.

What is Google Adwords (PPC)?

Google AdWords is a paid per click (PPC) search advertising system in which advertisers bid on certain keywords or phrases. Usually the highest bidded ads appear at the very top of the Google’s search results. When someone clicks your ad, only then do you incur a charge for that click.

Why Would I Use Google Adwords

Google Adwords are the quick way to drive business to your website other than “word of mouth” referrals.

We take the time to learn the dynamics of your business, enabling us to develop unique strategies that will align with your PPC objectives.

We manage your Google Adwords account by targeting the keywords that will drive potential customers to your site. Our highly focused keyword research will determine the most cost-effective approach to reach customers who are searching for products or services you offer. Using various research tools, we will attempt to maximize your advertising to reach the most qualified buyers.

Your investment in Google Adwords will help you quickly reach the most qualified prospects and drive them to your website who might not find you through traditional organic search engine optimization.

Keyword Research Is The Key To Success

Determining the right keyword or phrases to bid on, is the foundation of a successful campaign.

Our detail keyword research and cost per click analysis help us determine which keywords have the most potential to provide the best ROI.

During our keyword research, we also attempt to determine other important factors for your campaigns.  What are the best days and times to run the ads, the best geographic areas to target (and which ones to eliminate), and how to best structure the ad copy using the most effective keywords.

Monitor Your Competition

Understanding how your competitors are using their Google Adwords campaigns can provide insight into their sales activities and provide you with a huge competitive advantage.

We’ll track and monitor your competitions Adwords ads and gain insight into their bids, spending, and landing pages.

Campaign Setup & Ad Creation

We’ll set up your Adwords campaign and create the ad copy to achieve the highest possible click rate from the most qualified buyers. 

We’ll also setup multiple ad variations to test which ads are the most effective and achieve the highest conversion rates.

Different ad campaigns can be setup for different products and service to target the right customers with the right keywords.

We will also customize your campaigns to avoid showing your ads for undesirable search, thus saving your ad budget for more valuable customers.

Landing Page Design & Development

Once a potential customer clicks your ad, they are redirected to a page on your website.  Sometimes your home page is not the most effective place to have this visitor land.

Our design and development team will create a highly optimized sales page, called a landing page, specially designed for visitors coming to your site from a specific ad.

This landing page concept will drive higher sales conversions by helping the customer find the information they are looking for more quickly.  This page will provide all the information they need to make an informed decision, all in one place, on one page.

Detailed Monthly Reporting

Each month we’ll provide detailed reports of what our campaign updates have been, with full analytics, to monitor its effectiveness.

We’ll review for the prior period activity and make the necessary adjustments to meet the goals established for the campaign for the upcoming month.