Search Engine Optimization (SEO)

1) Search Engines Deliver The Majority Of All Web Traffic…For Now.

Social medias sites like Twitter, Facebook, and Instagram, are starting to deliver a larger portion of that traffic. However, organic search still delivers the majority of visitors to most websites.

2) SEO Can Deliver Valuable, Qualified Leads.

Recent surveys have showed that prospective customers who find your website through search engines, result in a sale nearly 15% of the time. Compare this to less than 2% for those who find your website from email marketing, direct mail and telemarketing.

SEO is nearly 900% more effective than outbound marketing.

The reason for this is simple. When people are searching using Google or other search engines, they are looking for information or the solution to a problem.  Regardless of the reason, if your website can “answer their question”, they will be more receptive to your offer and be more likely to contact you or buy your product.

Outbound marketing is interruptive and usually isn’t timed to meet the need of the customer.

3) SEO Puts You In Front Of The Customer During The Buying Cycle.

Almost everyone researches a product or service online before making a purchase.

SEO can multiply your sales efforts by helping people find your company during these stages of the buying process:

Information: During this step, searchers use broad search terms, like “auto parts” or “seo companies”

Evaluation: Once the searcher finds a base set of information, they tend to narrow down the results using additional or modified searches.  “ford fusion spark plug prices” or “seo company pricing”

Transaction: During this final phase, searchers will use buyer intent terms to find the best vendors that meet their criteria. “buy motorcraft spark plugs” or “seo companies charlotte nc”.

Research studies have shown that over 80% of shoppers will review and compare items online before making a purchase. And it’s even higher for  B2B customers at well over 90%.

Summary: With most customers researching products and services online, you need to be part of this process before they find your competitor. Without SEO, your competitors are more likely to be ones making the sale.

4) Mobile Search Is Dominate & Growing.

Google has announced that more than 50% of search queries are now done on smartphones and other mobile devices. However, with that announcement being several years old, most current evidence shows that figure to be much higher today and rising quickly.

This is good news for your business. The dramatic increase in mobile usage has brought with it new SEO techniques, such as local search optimization and mobile-friendly website design. This offers you more ways to get found in search engines than ever before, but only if you take advantage of these opportunities.

5) Trusted Results.

Search engine users tend to trust the results presented by Google and other search engines, since they seem somehow vetted enough to even reach the top of the search results in the first place.  This trust is bestowed on the top results and gives the searcher a sense of security, similar to seeing the company in traditional news outlets like radio, TV and newspapers.

The public relations industry calls this “earned media” and is much more effective than “paid media”, such as advertisements.

6) SEO Is More Effective Than Paid Ads.

Research finds that paid search, like Google AdWords, accounts for only about less than 15% of all website traffic. However, organic search results drives over 70% of website traffic. 

By only focusing on paid online ads, you are missing the largest portion of the online shoppers.