Internet Marketing Services

Search Engine Optimization (SEO)

Let us get your business to the top of the Google search rankings

What is SEO?

Search engine optimization (SEO) is the practice of techniques that brings more customers to your business by ranking your website higher in Google, Bing, Yahoo and other search engines.

Unlike other SEO firms, we test new methods and techniques every day to provide the best possible outcome for our clients.

SEO involves much more than just building a website that search engines can easily read and index. It’s about building a website that your customers will find useful and that help search engines understand what you do and why you do it. 

In the end, SEO is about driving customers to your door and that’s what we do every day.

How Search Engines Work

Google, Bing and other search engines do two things:

1) Scan the internet and compile a list of web pages

2) Present search users with a list of web pages, ranked by relevance with the search term the user entered

When you enter a search term into a search engine, it scans through its vast database of web pages to deliver a SERP (Search Engine Results Page). This results list is not websites, but web pages, ranked by relevance, popularity and over 200 other factors. The more closely a result matches the current algorithm (relevancy and decision factors), the higher it ranks.

Google, Bing and other search engines use custom, ever changing, mathematical formulas (algorithms) that considers hundreds of variables (search signals) to determine which web pages match the user search and the order in which they should be ranked. 

An overly simple way to explain search engine ranking is that they determine how well your web page answers the user search query (relevance), then rank your web page, in part, by how many other  websites are linking to you (popularity).

The vast majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.

Increased traffic from major search engines can give you more exposure, customers, and revenue. Investing in SEO can deliver an exceptional rate of return compared to other forms of marketing.

 

6 Reasons Why You Need SEO

1) Search Engines Deliver The Majority Of All Web Traffic…For Now.

Social medias sites like Twitter, Facebook, and Instagram, are starting to deliver a larger portion of that traffic. However, organic search still delivers the majority of visitors to most websites.

2) SEO Can Deliver Valuable, Qualified Leads.

Recent surveys have showed that prospective customers who find your website through search engines, result in a sale nearly 15% of the time. Compare this to less than 2% for those who find your website from email marketing, direct mail and telemarketing.

SEO is nearly 900% more effective than outbound marketing.

The reason for this is simple. When people are searching using Google or other search engines, they are looking for information or the solution to a problem.  Regardless of the reason, if your website can “answer their question”, they will be more receptive to your offer and be more likely to contact you or buy your product.

Outbound marketing is interruptive and usually isn’t timed to meet the need of the customer.

3) SEO Puts You In Front Of The Customer During The Buying Cycle.

Almost everyone researches a product or service online before making a purchase.

SEO can multiply your sales efforts by helping people find your company during these stages of the buying process:

Information: During this step, searchers use broad search terms, like “auto parts” or “seo companies”

Evaluation: Once the searcher finds a base set of information, they tend to narrow down the results using additional or modified searches.  “ford fusion spark plug prices” or “seo company pricing”

Transaction: During this final phase, searchers will use buyer intent terms to find the best vendors that meet their criteria. “buy motorcraft spark plugs” or “seo companies charlotte nc”.

Research studies have shown that over 80% of shoppers will review and compare items online before making a purchase. And it’s even higher for  B2B customers at well over 90%.

Summary: With most customers researching products and services online, you need to be part of this process before they find your competitor. Without SEO, your competitors are more likely to be ones making the sale.

4) Mobile Search Is Dominate & Growing.

Google has announced that more than 50% of search queries are now done on smartphones and other mobile devices. However, with that announcement being several years old, most current evidence shows that figure to be much higher today and rising quickly.

This is good news for your business. The dramatic increase in mobile usage has brought with it new SEO techniques, such as local search optimization and mobile-friendly website design. This offers you more ways to get found in search engines than ever before, but only if you take advantage of these opportunities.

5) Trusted Results.

Search engine users tend to trust the results presented by Google and other search engines, since they seem somehow vetted enough to even reach the top of the search results in the first place.  This trust is bestowed on the top results and gives the searcher a sense of security, similar to seeing the company in traditional news outlets like radio, TV and newspapers.

The public relations industry calls this “earned media” and is much more effective than “paid media”, such as advertisements.

6) SEO Is More Effective Than Paid Ads.

Research finds that paid search, like Google AdWords, accounts for only about less than 15% of all website traffic. However, organic search results drives over 70% of website traffic. 

By only focusing on paid online ads, you are missing the largest portion of the online shoppers.

4 Costly SEO Mistakes To Avoid

1) Website Not Mobile Friendly

Search engine optimization involves much more than content and keywords. It includes the experience users have when they visit your website. And since more than 50% of people will find you on a smartphone or tablet, your site must deliver a mobile-friendly experience.

Google’s “mobile first index” algorithm now penalizes websites that fail to meet this criteria. A mobile friendly SEO audio is now more important than ever.

2) Broken Links To Other Pages

Broken links happen when a link on your website is pointing to another web page, on your website or external, and that destination location is no longer available or has changed its location.

Google considers pages with broken links to be a “poor user experience” and will downgrade the page in search rankings since this could cause the user a problem.

A regular SEO link audit will find and address the broken links before they have a affect on your search rankings.

3) Missing Links To External Pages

As bad as broken links are, missing links can impact ranking just as much.

Google looks for links from your website content to other websites.  These other websites should be relevant, high-quality, authority sites which contain source material relevant to the topic your page is discussing.

This practice called “back linking” can improve your search ranking and web traffic since the linked source has a tendency to link back to your page.

4) Ignoring Analytics and Search Metrics

SEO is worthless without testing and measurement.  You can determine if your efforts are a result of your actions or just periodic Google algorithm updates.

Google and Bing provide comprehensive analytics platforms to review website traffic and dissect that data in ways that make useable sense of the mountains of data collected.

These tools both measure search performance and look for conditions that can adversely effect your search rankings.

The sad truth is that the majority of users never setup and configure these tools to take advantage of the information provided.

Without analytics, you can’t determine if your work is bringing in more or less visitors and potential customers.

How We Work

REVIEW & ANALYSIS​


After we determine your goals, we run a complete audit on your website, looking for technical SEO deficiencies.

We also start the keyword research to determine if your website is capable of achieving your goal with the current site architecture.

Competitor Analysis


In order to outrank your competition we need to know where they currently rank and why.

We will research the keywords your competition is targeting and how they are achieving their current rankings.

Customized Plan


Once we have test results from your website and those that outrank you, we will begin to devise a customized plan to improve your rankings.

This plan will comprise of improvements to the site pages and site architecture. A plan will also be started to build relevant links to external sites and get backlinks to your high quality content.

IMPLEMENTATION


Once we have a plan in place, we will begin the process of implementing the work needed.  

This process will follow a schedule to appear as natural as possible to the search engines.  Massive and sudden website updates and link building process are a red flag to the search engines that can cause spam filters to kick in and block pages and content.

Monitoring & Reporting


To monitor our progress, we will constantly monitor the results using both search engine analytics tools and proprietary SEO tools.

Periodic reports will be created to ensure the client stays in the loop regarding the performance of the efforts and to evaluate ROI.

Adjustments & Updates


Throughout the process, we will be making adjustments and updates to improve results based on analytics findings.

We will also quickly react to both major and minor Google algorithm updates to safeguard your current ranking positions.

Technical On Page SEO

Technical On-Page SEO is the practice of optimizing individual website pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a webpage that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Local SEO

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers when they’re online and searching for local vendors. Local SEO uses a variety of strategies to highly rank your website on search engines like Google and Bing. We also work to get your business listed in the most important business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, and Bing Places for Business.

We work to get your business positive reviews in appropriate review sites.

You potential customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by improving local SEO strategies.

Local SEO services offer a very targeted online marketing approach. 

Citation Management

A local business citation is any mention of your business on other websites.

Local citations are any combination of your company name, phone number, address, zip or postal code, and website address. Citations are used in SEO are a key factor in improving your local search results.

Consistency is the key to using citations as a ranking factor for local SEO. Our citation management service scans the web to find and update your citations on the sites that matter to major search engines.

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